The first time I bought paint, I was 25 years old. We were painting our new office/studio and decided that it was better to do it ourselves. All white walls with a single orange strip…
Posts tagged Marketing 101
Can local solutions reduce your cloud/hosting expenses?
You are either oblivious to the facts or don’t care or have the money to splash if you haven’t yet noticed how much startups costs have increased in the past one year, especially if you…
Pickup Mtaani launches new app with a wallet & expands to Mombasa, Kenya.
Pickup Mtaani has slowly but surely cemented itself as a go to delivery and logistics partner for any merchant small or big who wishes to have a reliable, seamless and affordable experience for their clients…
Strategic Partnerships, Growth, How to for a Small Founder?
What do you have that I don’t, and what do I have that you don’t that we can both benefit from? The age old saying from Ecclesiastes, “Two are better than one, because they have…
What is the one thing that your startup does & does well?
Talk about that one thing that provides the most value and talk about it a lot. How does your product create convenience for your customer now and improve their future “later”? This is one metric…
Innovation can kill your business. The reverse is also true.
When you stop drinking soda, Coca-Cola sells you water. Innovation gives life to businesses and innovation kills businesses. Whether or not a business survives is determined by a lot of factors but the main ones…
How to Make Users Value Your Small Brand
People value something they feel they own, get personal. People tend to value something that they feel they own or they are truly a part of. Some of your best memories from your younger years…
Free Gift & Happy Holidays from Building Africa
What started out as a simple newsletter is turning out to be something even I didn’t expect it to be. Every day I meet new people hell bent on finding and building solutions, products and…
The Legend behind the App with 7.5 million active monthly users that could have been WhatsApp
Herman Heunis a Namibian born tech legend you many not have heard of yet. A brief History of Herman Heunis. Herman Heunis (The Late) was born in Namibia and grew up in a rural community…
How do you get users to talk about you?
By respecting their time. It’s a lot easier to watch a movie or Netflix and chill now than study for an exam or finish off some important work or work on that side hustle. Why?…