Localization is how your business wins. Especially in terms of marketing. When KFC opens a branch in a new country, the branding remains the same but how they communicate to customer’s changes. Sometimes even some…
Posts tagged East Africa
🥳 Give to receive = More Money.
Give to receive. The universe has a way of rewarding good deeds. This is true in personal life as it is in business. If you look at it, business itself even in the capitalistic sense…
The origin of Kanairo 101 & Growing it to 5,000+ downloads.
Hi C4, what’s your background and what has been your career? Hi, I am Stephen Mwangi aka C4, I make games, I do animation and music as well. C4 was my nickname back in high…
Music videos available on Spotify in Kenya.
You will now be able to watch music videos right within the Spotify mobile and desktop apps. The company is rolling out this feature this week and Kenya is among the first countries to have…
Silent Uber is now a real option in Nairobi.
The silent Uber is now in Nairobi, Kenya. Uber comfort, a premium service by Uber the giant ride hailing company is now in Kenya. On the continent the service has so far been available in…
The messenger that kills or builds your brand
The first time I bought paint, I was 25 years old. We were painting our new office/studio and decided that it was better to do it ourselves. All white walls with a single orange strip…
Kanairo 101, the Temple Run Sequel, but in Nairobi.
If you have ever played Temple run or Subway Surfers, then you will enjoy Kanairo 101. This is a game that had some thought, time and effort was put into and it shows. The scene/environment…
Can local solutions reduce your cloud/hosting expenses?
You are either oblivious to the facts or don’t care or have the money to splash if you haven’t yet noticed how much startups costs have increased in the past one year, especially if you…
No business, No budget… Be Scrappy
When you check the Cambridge dictionary it says that scrappy is an adjective that means badly organized, untidy and not very attractive or well developed. But at the same time it also means to have…
The curse of VC funds, or is Africa just a tough market?
Just 4 months before Zumi shutdown, I told a friend of mine who had just been hired at Zumi the previous month as a developer that they would be closing shop soon thus it would…