Marketing to businesses and executives can be tough because getting hold of top level management is no easy task. Cold emails can work but a lot of things have to be right before you can…
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Articles on how to market products in Africa effectively
Cold emails are hard, here is a hack
Cold emails are hard. It’s like talking to someone you have never met before for the first time at a party where you don’t know anybody and worse off, you are trying to sell them…
A Tiktok Series made this app $500,000
One Video series made Jenni Ai over $500,000 Using short videos on Tiktok, Instagram and YouTube. How? Find something that you can do in one video that replicates easily onto the other videos. One simple…
Convert customers with simple unexpected gifts
If you have tried selling anything online, then you know it is a hustle converting customers. If you have a website a lot of people simply abandon carts. If you sell on social media, they…
Use Honesty to retain users like Fathom does.
Honesty really is the best policy especially with email marketing. It’s very rare to see companies being honest with their customers especially in the age of big tech so seeing how Fathom Analytics does it…
How to get your first 100 users from Reddit.
Reddit is one of the best places to get real users for your product. People on Reddit are there for genuine conversation and to help where necessary. This is why if your product works and…
How we got the first 250 users on Bookmarkish
How we got our first 250 users for free. We built bookmarkish as a tool to help us remember the useful reads and links that we never go back to after bookmarking them on the…
One good feature = Successful Product 🚀
If you cannot find the right audience or market, build a tool that does one thing well and the users will come. If that one thing is a true pain point for many people, you…
People buy where other people buy.
People buy when other people buy. People also buy where other people buy. This is why you should share your numbers even if you got only one sale or one user. The first sale will…
Focus on ONE feature in a validated market.
Within all the noise and hullabaloo of the startup world, people trying to build a unicorn or a startup that will hopefully grow to serve millions of users across the globe and rival WhatsApp, there…