Getting your first users can be a pain in the ass, especially if you are building a product that people have to pay for.
It’s even harder if this product is of the software kind, worse if you are building it from Africa.
But this never stopped people from trying and alas! We are here today because we had a chat with Brian who is building a few things online, one of them being Kuza.
Kuza is a simpler way for anyone building a product online to boost their sales with affiliate marketing.
It only takes three steps and you can get people to help you market your product while earning a commission for every successful lead/sale they make.
Kuza came about after Brian had to build this complex software for a few clients, every time having to do it from the ground up.
It then occurred to him that there must then be need for such software even for smaller indie hackers, so why not build something that is more of “plug and play” and can get up and running faster.
A simple, out of the box solution that businesses can easy tap into and start growing their sales with affiliates in Kenya (and across the world).
Kuza is also working on having a network of influencers that businesses can tap into as affiliates to help them market. So if you don’t know where you’ll get people to push your product, they will have that out of the box as well.
To get his first paying customers, Brian had tap into the power of community, getting in touch with people who are already building software online and would be in need of what he was working on.
Doing this even before the product was ready gave him some of the validation he needed to build it further.

Now he’ll be working on it from real insight and feedback from real people using the tool.
We had an in-depth chat with Brian on “Why Kuza?”
Have a listen on the link here on Youtube.
“Small” founders making a BIG Difference in Afrika.
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