“How to have a small forehead”
This is an actual thing that people are searching for on Tiktok, in the past 7 days it got a search volume of about 883K.
Another one is “How to eat spaghetti in Kenya”, It’s hard to really understand why people would search for these things and why it would be a concern so much so that one would search or even make a video about it.
And that is where the sweet spot is, people are making videos while sharing these concerns, they are not just searching, you can actually get the insight behind these searches from the vast number of videos that have been made about the different topics.
Tiktok has made it easier to know the why behind the things that people are saying on their videos and searching for on the app.
How do you get this insight?
Go to your Tiktok app. Search for “Creator search insights” and click on the view button.
You can see every topic that people are searching for on Tiktok.
On the “Content gap” tab, you will see things that people are searching for but there is little content on those topics.
You can also see what your followers are searching for.
You can click on an insight to see more details about it, filter by region/country, filter by time, view demographic details like if it’s men or women searching more and between what ages they are.
Best part is you can get insight related to the products that you make, the industry that you are in, content that people are asking for but is not there, what kind of marketing moves products etc.
You don’t have to create content or do marketing blindly on Tiktok anymore. You can create the exact content that the people you target are searching for.
You can even find products and product ideas that people want already within your niche from these insights. What are they asking for already?
Whatever industry you are in, this is a tool that will come in handy in product research, content creation, marketing and sales. So start using it today.
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