Most social media platforms offer insight tools that give you a view of what users on those platforms generally search for, share and the questions they need answers to.

If you are looking to build something that people are already looking for then using this tools will make your work way easier.

These tools will also help with your marketing as you will understand better the kind of content that your potential users and customers are already hooked on and searching for.

1. TikTok Creator Search Insights.

This is currently one of the best ways to tap into customer acquisition for whatever product you are working on or trying to sell. Search for what you are trying to sell and if it’s there, TikTok will show you exactly what people are looking for around that product, the kind of content they are watching around topics related to your product and the key words they search for to get that content. You will see the different demographics, ages, countries where the searches are originating and much more, even already existing alternatives.

2. Pinterest Trends.

Pinterest is a creator’s heaven. There’s all sorts of inspiration on Pinterest, for literally anything. It’s like TikTok, but for images.

Pinterest offers a Trends website that you can use to see what is trending and what is likely to trend in future. You can also filter by country and various other demographics. If you have a business account, even better.

You can see exactly what content to put out and what people are already looking for. Especially useful if women are your target market.

3. Google Trends.

Here you see what trends often. What are people searching for most on Google every hour, week, month or year. This one is really good for ideation and low tier validation. If there is a pattern in what people search for week on week and month over month then there is likelihood that there is a gap to fill.

Or if you already have a product, it can help with SEO, article writing and copy writing so that your products can be found easily upon a user searching for whatever keywords they use most.

4. Gummy Search.

If you are building for users in America or Europe, then Reddit is a really good platform for user acquisition.

Granted it has its own downfalls as far as rules are concerned but if you know how to navigate your way through a Reddit conversation then you can get customers fast.

We used it here and wrote a more detailed article.

Gummy Search is an independent tool that offers insight into the trends on Reddit. Communities that are growing, what are people talking about, complaints, pain points about products to mention a few. If you want to build for the western market, Reddit is a platform that you should think about seriously.