We looked at 100 most searched for topics on TikTok in Kenya, in the past month.

The seventh one will shock you, hehe. I’m kidding, this is not a tabloid.

The trend is interesting though, out of 100 more than 70% were about entertainment or as Kenyans call it, Sherehe. Even in this economy and the governments overtaxing spree, Kenyans are still trying to find ways of having fun, albeit affordably.

These searches range from date spots, romantic date spots, Airbnb getaways, to searches on affordable places to hangout around specific areas along Thika Road and within Kenya generally.

The other 30% of the searches are split between how to make money online, beauty and outfit searches, house hunting around Nairobi and mental health.

If you are in marketing or trying to build something for the Kenyan consumer, there is no better place than TikTok to find exactly what Kenyans are looking for and need today.

The Searches (Some of the searches are global with Kenya ranking highly, average demographic is 25-34 years old and mostly female):

Places to visit in Nairobi – 3.71K

Hidden gems – 2.05K

Hidden gems in Kenya – 1.54K

Hidden gems in Nairobi – 18.9K

Airbnb hidden gems – 913K

Africa beautiful places to visit – 7.32K

Great date night ideas – 649K

Cheap weekend getaway ideas – 2.23K

Loft apartments in Nairobi – 27.6K

Kamakis houses to rent – 1.37K

Places to visit for enjoyment in Thika – 3.71K

Mombasa vacation on a budget – 11.8K

Nanyuki vacation spots – 9.3K

Watamu places to visit – 9.36K

How to eat spaghetti in Kenya – 923K

Meru culture and traditions – 300K

TV apps for smart TV – 189K

Westlands hangout spots – 5.67K

Zanzibar package deals from Kenya – 340K

Mountain view apartments for rent – 651

Best online job – 9.48K

Real ways to make money from home – 394K

Hidden gems in Thika – 7.88K

Romantic place for couples in Nairobi – 6.28K

Survey sites that pay in Kenya – 141K

How to heal from mental abuse – 729K

Restaurants in Nairobi on a budget – 7.19K

Tigoni hidden gems – 7.09K

Romantic restaurants in Nairobi – 3.70K

Healing yourself emotionally – 464K

Easy ways to earn money online – 279K

Zanzibar on a budget from Kenya – 6.02K

Outdoor activities in Nairobi – 899

Lunch spots in Nairobi – 16.9K

Best clubs in Nairobi – 1.47K

Movers services in Nairobi – 1.74K

God will take care of you – 289K

Kahawa sukari bedsitter apartments – 1.01K

Clubbing outfit ideas – 774K

Secret places to go with boyfriend – 2.28K

Studio apartment for rent in Kilimani – 1.03K

Cakes small businesses – 1.60K

Ruiru gardens for picnic – 8.02K

Jobs for students – 406K

Roadtrip outfit ideas in Kenya – 2.57K

Cocomelon videos for kids – 1.01M

Mtwapa places to visit – 1.28K

Bedsitters in Thindigua Kiambu road – 3.36K

Birthday spots in Nairobi – 1.29K

Things to do in Diani – 3.79K

Tigoni houses for rent – 648

Gypsy locks – 900K

Cheap Airbnb locations – 7.73K

Dar es Salaam places to visit – 2.27K

Work from home jobs hiring now – 371K

TRM Thika road mall – 3.46K

Spa dates in Nairobi – 619

Art gallery in Nairobi – 10.2K

Walking pad in Kenya – 284K

2 Bedroom house to rent in makindani Nairobi – 2.71K

Online business for beginners – 760K

Sew in weave tutorials – 697K

Bedsitter for rent in Nakuru – 3.15K

Bowling place in Nairobi – 11.2K

Two rivers mall – 242K

Westgate mall Nairobi – 4.65K

Nanyuki hidden gems – 1.00K

Library in Nairobi – 894

Hidden gems in Kajiado – 2.67K

There are a lot more searches to go through but from these, one take away is that hospitality especially if affordable can really thrive in Kenya. Another is that there is still need for a proper way to do house hunting in Kenya. Online jobs and ways to make money from home are still being highly sought after and mental wellness is also a Key topic in Kenya. We’ll put out the full list on an excel for you to peruse through.